LeoVegas News, the sports news and entertainment division of LeoVegas, has expanded its partnership with Internazionale, becoming the official training kit front partner of the Italian Serie A giant. The partnership will see LeoVegas News branding on Inter’s training gear and warm-up shirts until the end of the 2024-25 season. In this article, we will take a closer look at the details of the deal, including the benefits and the reactions from the parties involved.
LeoVegas News as the Official Training Kit Front Partner
The expanded partnership between LeoVegas News and Internazionale includes the prominent placement of the LeoVegas News logo on the training and warm-up shirts for all Serie A, Coppa Italia, and UEFA Champions League matches. The LeoVegas News branding will be visible in the tunnel of the San Siro stadium and on the sidelines at the club’s Suning Training Centre. The partnership marks the first time that LeoVegas News’ branding will appear on the official training kit of any football club.
Inter’s Response to the Partnership
Alessandro Antonello, Inter’s chief executive corporate, expressed his delight at the partnership, stating that the first part of the season was very successful, and this new agreement bears witness to the value of their partnership. He added that the infotainment brand decided to strengthen their ties with Inter after their training camp in Malta and boost their long-term visibility. This expanded partnership is a testament to the value of Inter’s association with LeoVegas News.
LeoVegas News’ Chief Marketing Officer Comments on the Partnership
Niklas Lindahl, LeoVegas News’ chief marketing officer, expressed his pride in the new collaboration with FC Internazionale Milano, a historic club of international renown that has fans all over the world. He added that the Nerazzurri fans are the driving force behind the team, and their passion and love for the club is unique in Italian football. LeoVegas News is excited to begin this new chapter in the partnership with Inter and continue to support the club and its fans.
The expanded partnership between LeoVegas News and Internazionale is a significant step forward for both parties. The new deal allows LeoVegas News to increase its brand awareness and visibility while supporting one of the most successful football clubs in Italy. For Inter, the partnership offers an opportunity to work with a trusted and reliable partner while benefiting from increased sponsorship revenue. Overall, the partnership between LeoVegas News and Inter is a win-win situation for both parties, and we can expect more exciting collaborations in the future.