In December 2022, Italy’s iGaming revenue experienced a subtle decline of 2% compared to the previous month, reaching €315.8m. However, there was a 1.2% increase year-on-year, indicating a stable growth trend. Both retail and online sports betting were reflected in this decline, but other products made up for it.
The casino and slots sector experienced an impressive 17% increase, generating €206.1m in revenue in December, compared to €176.1m in November. This led to a dominant increase in market share for casino and slots, while online sports betting lost almost a third of its market share from November.
Market Share of Casino and Slots vs Online Sports Betting
| Product | Revenue (December) | Revenue (November) | Change in Revenue | Market Share (December) | Market Share (November) | Change in Market Share |
|---|---|---|---|---|---|---|
| Casino and Slots | €206.1m | €176.1m | +17% | N/A | N/A | Increased Dominance |
| Online Sports Betting | N/A | N/A | N/A | 27.4% | 40.8% | Lost almost a third |
Lottomatica/Goldbet maintained its position as the leader in the online casino industry with a 12.4% market share, and there were no significant changes in the market share of other online casinos. Online sports betting lost market share, leaving it with a 27.4% market share in the iGaming industry. Bet365 has slowly been picking up its performance and reached a 13.1% market share in December.
Market Share of Online Casinos
| Online Casino | Market Share |
|---|---|
| Lottomatica/Goldbet | 12.4% |
| Others | 87.6% |
Note: No significant changes were observed in the market share of other online casinos.
Market Share of Online Sports Betting
| Online Sports Betting | Market Share |
|---|---|
| Online Sports Betting | 27.4% |
| Bet365 | 13.1% |
| Others | 59.5% |
Note: Online sports betting lost market share, while Bet365 saw a slow but steady increase in its performance.
In terms of Italy’s online and retail sports betting, Lottomatica/Goldbet continued to lead the industry with a 22.1% market share. Meanwhile, Betaland dropped to the bottom with a mere 0.9% market share, pushing Multigioco up to the ninth position with a 1% market share.
PokerStars remained the leader in the online poker tournaments market with a 42.87% market share, even with its 4.7% decrease. Lottomatica had the greatest increase in market share, placing it just behind Snai with a 9.14% market share.
Despite the ups and downs, the Italian iGaming industry is thriving and looks set to achieve significant growth in the coming years. Ficom Leisure, a leading European corporate advisory firm specializing in the betting and gaming sector, provides exclusive monthly estimates on the Spanish and US online markets.
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